The Analytics Manifesto was developed to unite all stakeholders in web analytics—analysts, users, consultants, managers, buyers, and vendors—about some core principles. The manifesto is an initiative by Lars Johansson and Christoffer Luthman. The Manifesto for Agile Software Development was a source of inspiration during the development.
"The Analytics Manifesto is not a call to arms, it's a call to reason. It states the very best learnings of the past 15 years in the simplest yet most poignant way. If you are analyst — or just work with one — you should read this every morning."
Jim Sterne
"Four simple statements that should be in the mind of anyone claiming to be an analyst!"
Stéphane Hamel